Back to the Playbook
Verification
Sources & References
Key claims in the playbook are backed by official documentation from Google, Schema.org, and leading industry research. All URLs verified as of April 2026.
Citations list
- 1web.dev — Web Vitals
- 2Google Developers — Mobile-first indexing best practices
- 3Google Developers — Build and submit a sitemap
- 4Google Developers — Consolidate duplicate URLs (canonicalization)
- 5Google Developers — Featured snippets and your website
- 6Google Developers — Speakable structured data
- 7Schema.org — LocalBusiness
- 8Google Developers — FAQ (FAQPage) structured data
- 9Schema.org — Service
- 10Google — Rich Results Test
- 11Google Developers — Understand how structured data works
- 12Google — Search Quality Rater Guidelines
- 13Google Developers — Creating helpful, reliable, people-first content
- 14Google Developers — Video (VideoObject, Clip, BroadcastEvent) structured data
- 15Google Business Profile Help — How local results are determined
- 16BrightLocal — Local Consumer Review Survey 2024
- 17
- 18Google Business Profile Help — Edit your Business Profile
- 19Google — Google Search Console
- 20Google — PageSpeed Insights
- 21Google Developers — How Google's ranking systems work
- 22Google — AI Overviews in Google Search
- 23Google Developers — Make your links crawlable
- 24Google Developers — Google's spam policies for the web
- 25BrightLocal — Why Customers Trust Online Reviews
- 26Google Developers — How Google Search works
- 27Google Developers — Page experience in Google Search results
- 28Google Developers — Google Search Essentials
- 29Google Developers — SEO Starter Guide
- 30BrightLocal — Local SEO Industry Survey 2024
- 31Google Search Central — Google Search's guidance on AI-generated content
- 32Google Business Profile Help — Use posts on your Business Profile
- 33Google Business Profile Help — Questions & answers on your Business Profile